Origin brings an entire universe of gaming into a single, convenient application. Downloads are streamlined for quick and easy installation, and you can securely purchase and play your favorite games any time and any place you want. You can even chat with your friends right from the Origin application while you play. New features recently added to Origin include live streaming demos, free-to-play games, and a beta cloud storage feature.
I think it would be pretty cool to have this app in the final build of Windows "8".